This week Simply Self Storage launched a completely redesigned website, migrating from mobile and desktop sites to a single responsive website.
From early ideation to launch, the project took roughly six months to complete. The first three months were spent almost exclusively on design iterations and gaining user feedback. Thankfully Simply’s web developers worked tirelessly day and night to make the deadline on-schedule.
“The redesigned website embraces many of the designs, layouts, and functionalities that are proven to improve the experiences our customers,” said Scott Mumbauer, Simply Self Storage’s Senior Director of Digital Platforms.
The new website wasn’t only crafted to serve existing customers, however. The redesigned Home, Search Results, and Property Details pages were crafted specifically for first-time visitors researching and shopping for new storage spaces.
“The early results are looking very positive” Mumbauer said “But now the fun part is over… time to get back to the testing and optimization game.”
Here’s a screenshot one of the Iterations they created. What do you think? Better or worse than the old site?