Simply Self Storage is proud to announce a major brand update and website redesign! This unveiling is the result of an extensive three month project spearheaded by Christina Flores, Simply’s Director of Brand and Marketing Operations.
The recipe for Simply Self Storage’s updated logo include ingredients acquired from face-to-face customer interviews, consumer research, and employee interactions spanning from Miami to Minneapolis.
“Throughout every step of the process, it was imperative for us to capture who Simply Self Storage is and what exactly it stands for as a company,” stated Flores. “The new brand represents everything we bring to the lives of our customers… balance, order, and a seamless transaction.”
Simply Self Storage Aims
- To remove the hassles from self storage
- To provide peace of mind, knowing your belongings are protected
- To make storage convenient and affordable for all sized possessions and lengths of rental
- To provide a one-stop solution for all storage situations
Mission: Simply Self Storage’s mission is to offer superior storage solutions and unparalleled customer service.
Purpose: We make self storage simple and convenient.
We are friendly. People describe Simply Self Storage as a big family, with everyone working toward common goals. To us you’re more than just a unit number, you’re a valued member of our community.
We are hardworking. We work to ensure that every customer feels taken care of and has their fears assuaged.
We are casual/approachable. No matter how many locations we open, we work to maintain the perception that we’re a “less scripted, mom ’n pop company.”
We are smart. We offer some of the best storage security options in the business, and our tone carries a uniquely experienced perspective.
CEO, Kurt O’Brien said, “As we continue to invest in our business, our attention to our brand and digital platforms is key to driving the performance of our business. We are proud of the work the marketing team has done and we are excited to see a fresh look to our business”.